Jeffrey Zeldman
MORE AND MORE WEB DESIGNERS SEEM LESS AND LESS INTERESTED IN WEB DESIGN.
Over the past 18 months or so, many of the best practitioners in the industry seem to have given up on the notion that a low-bandwidth, less than cutting-edge site is worth making. Much of the stuff they’ve been making instead has been beautiful and inspiring. But if top designers wash their hands of the rest of the Web, whose hands will build it, and whose minds will guide it? The possibilities are frightening.
WHY DESIGNERS HATE THEIR JOBS
On the surface, Web designers would seem to have the coolest job in the world. But surfaces can lie. Designers are increasingly frustrated by a Technology Gap, an Expectation Gap, and the ancient gap between Art and Commerce.
Designers often enjoy T-1 or DSL access, powerful processors, 21-inch monitors, and millions of colors, and we don’t understand why everybody doesn’t have it so good.
Designers push at the leading edges of the technology, demanding smarter scripting, more advanced languages than we have now, and more precise rendering of the languages we have already.
Designers push at the leading edges of the interface. We are tired of underlines and menu bars. We want to burn down the house, and forge newer, better interfaces in the fire. Designers work with Web stuff ten hours a day. We get it, we’ve got it, we’re ready to move on.
But the audience is not.
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